Victoria's Secret sure know how to get a girl's attention.
Their new push-up bra is said to provide plenty of 'uplift'.
And, if the model pictures and video are anything to go by, they are right.
Featuring blonde 'Angels' Erin Heatheron, Lindsay Ellingson and Elyse Taylor in a dreamy summer sequence, the campaign entitled Angels in Love, is bound to set some hearts racing.
The short video was shot - rather incongruously - by Michael Bay, who is better known for the Transformer movies, as well as Friday the 13th and the Texas Chainsaw Massacre: The Beginning.
But it seems that Bay wanted to take some time out from slasher flicks and giant robots to film the underwear models in Miami, Florida.
We can't imagine why.
Ellingson said that she was just as surprised that Bay was selected to shoot the commercial.
'It seems like this was different than anything he's done - not even one explosion,' she told People magazine.
'I loved the bohemian feel and the flower headbands,' she said.
'Miami is one of my favourite places to shoot. We were barefoot and outside in a gorgeous atmosphere.'
The company claim that the new Dream Angels 2-Cup bra is the 'most comfortable yet' and 'gives you the support you need with that extra boost to feel your sexiest this summer'.
And while the MailOnline can't vouch for the range's non-pinch or squeeze factor, the super-feminine hues of hot pink, purple and floral lace sure are pretty.
The company has also launched a new perfume, Love Is Heavenly, to go with the lingerie.
With notes like mandarin flowers, water lily and musk, is sounds as feminine as the bras and panties.
Read more: http://www.dailymail.co.uk/femail/article-2134078/Victorias-Secret-Angels-launch-comfortable-push-bra-yet.html#ixzz1sw2sBo1Y
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